Fjällräven

Our Responsibility

Fjällräven has worked with both Earth Day and National CleanUp Day on events from their store locations. Thank you for the support!

Everything we do has an impact on the environment around us and the people and animals that inhabit it. As an outdoor company, we’re acutely aware of this impact and we do our utmost to keep our environmental footprint as small as possible. And this is a team effort. We consider nature when we design; when we choose one material over another; and when we decide where to produce our clothing and equipment.

But it’s not easy. We have to make compromises. We sometimes have to say “no” when we want to say “yes”. We have made, and will continue to make, mistakes. But we try to learn from them; we aim to innovate and adapt. We’re not ones to settle. We never sit back and relax thinking what we’re doing now is good enough. At Fjällräven, the term ‘room for improvement’ is ingrained in all of us.